Top 5 Business Apps Performance in Kenya: Q4 2024

In the fourth quarter of 2024, the top 5 business apps in Kenya showcased varied performance trends across downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insightful metrics on these leading applications.

LinkedIn: Network & Job Finder experienced a dynamic quarter with revenue fluctuations, peaking at approximately $10.9K in the final week of December. Weekly downloads reached a high of 22.3K in the same period, while active users saw a gradual decline, ending the quarter at 1.53M from a peak of 1.72M in early October.

Zoom Workplace showed a modest revenue increase, peaking at $866 in late December. Downloads decreased steadily, dropping from 15.5K at the start of the quarter to 4.7K by the end. Active users also declined significantly, from 717K to 310K.

Adobe Acrobat Reader: Edit PDF maintained consistent revenue, ranging from $1K to $1.4K. Downloads saw an upward trend towards the end of December, reaching 4.4K. Active users remained relatively stable, fluctuating around 380K.

iScanner: PDF Document Scanner had a steady revenue stream, with minor fluctuations around $600 to $700. Downloads saw a sharp decline from 491 to 226 by the end of December, while active users decreased from 744 to 467.

PDF Scanner App: TapScanner experienced a notable revenue increase, reaching $405 in late November. Downloads peaked at 3.1K in the final week of the year. Active users showed consistent growth, ending the quarter at 9.1K.

For more detailed insights, visit Sensor Tower's platform.